My name is Mitchell DeVillier. I was in it back when "marketing" was synonymous with "buying ads." And I was there when something awfully inconvenient started happening.
Just when the industry got really good at tracking ad effectiveness, $100K mass ad spends stopped returning $100K in sales - no matter the medium. I have a conscience and had a choice to make.
I left my comfortable job to take the time to figure out why some things were succeeding while others failed. It took awhile but I found the answers. I'm ready to lead your team there.